Passion for your customers is fundamental to success.

Intimate understanding of their current & future requirements, in conjunction with their honest assessment about your businesses ability to deliver, allows you to optimise the products you sell and the way you sell them.

smi has developed products that get to the heart of these customer issues. We help you ask your customers the most important questions: how effective are your products and how well do you provide them?

Customer Alignment Surveys

smi has leading edge skills in the development and delivery of customer alignment surveys.

Our methodology has been proven to deliver honest, insightful feedback that highlights product & service opportunities, as well as areas of organisational under-performance.

By embracing customer alignment as a key business driver, continuous improvement through both external & internal benchmarking can deliver significant competitive advantage.

We have conducted alignment surveys for internal, business and end customer groups, that have generated strategies directly related to improving the bottom line.

ConsumerVISIONTM

Nothing helps you understand how end customers react to your product and its selling environment better than watching them do it.

In most consumer research projects, a picture really is worth a thousand words. That’s because what end customers say they do, isn’t always what they actually do. The results of stand alone Q&A consumer surveys often fail to accurately reflect real customer preferences due to the number of external influences on the participants responses.

ConsumerVISION is smi’s powerful in-store video observation based methodology. It addresses the business need to understand customer purchase drivers at the decision point through direct vision of their behaviour.

The ConsumerVISION program is detailed more fully on the C.V. site.

Global Market ReviewsTM

Information is a key driver in delivering competitive advantage.

Good quality, timely, value-added data and analysis is difficult to obtain for all reference markets. Innovative product, merchandising, promotions, store formats & services can cut across categories & channels.

Retailers and suppliers are not adequately resourced to consistently scan the global environment and deliver relevant data that can be quickly converted into local products / services.

smi has developed an information product to assist companies in satisfying these needs. The Global Market Review framework provides cost effective international data provision, supported with segment & market analysis.

Opportunity Gap Analysis & Concept Development

Utilising smi’s hand’s on industry experience we work with clients to drill down to segment opportunities that facilitate product development that delivers added consumer value and a point of difference.

We offer a framework that assists in the development of innovative concepts:

• Opportunity Gap Analysis
• Consumer research
• Articulating the Vision
• Management buy-in & commitment
• Planning - store design & fitout, range development, branding & marketing, infrastructure, staffing
• Review & evolution
• Rollout
• Continuous improvement

We understand that each business faces a unique set of challenges in understanding their customers. strategic market intelligence has the experience, flexibility and knowledge to tailor programs to suit the individual needs of its clients. If you’ve got customers, we can help.