No amount of investment in understanding customer requirements and developing relationships will optimise its potential unless the business is resourced and structured appropriately.

Alignment of the internal processes and resources with customer needs maximises the productivity and efficiency of the firm.

smi closes the loop on customer alignment by working with clients to ensure that the organisation is structured in the best possible way to deliver the most effective result.

Customer Focussed Business Planning

smi views business planning as an ongoing strategic journey. It should not simply be driven by incremental increases on the previous years financial performance.

Customer focussed business planning concentrates on real market opportunities and energising existing products and services to meet company fiscal objectives.

The simple but powerful ‘Journey’ framework provides a practical process to clarify the fundamental action steps to move forward.

Our ‘Strategic Story’ approach to writing business plans captures the aspirations of the company and invigorates team members to pursue corporate goals.

Channel Audits incorporating e-worlds

Many businesses have the opportunity to sell their products across more than one trade channel.

Yet many of these lie dormant or under perform because they have not been audited and evaluated.

strategic market intelligence assists companies with channel audits that explore the potential for improvement and highlight the distinct needs of each channel. Importantly we also identify conflicts which may have negative impacts on your existing business.

Increasingly we are working with firms to understand the potential and threats thrown up by the emerging on line channels.

This new opportunity will fundamentally alter channel strategy and has the potential to transform the total value chain in many industries.

The big question is how and over what timeframe ?

Our suite of proprietary e-world frameworks assist clients in building their understanding of the issues surrounding e-commerce.