strategic market intelligence, smi, is a consulting firm that specialises in linking consumer behavior to retail strategy.
We view customer relationships and business success as directly related.
smi fast tracks customer understanding and alignment by leveraging its deep industry experience and formal skill set. We develop individual solutions that build customer loyalty and drive incremental sales & profit.
Alignment is about ensuring that the firm is delivering optimum outcomes to each element in the channel by closely understanding their requirements and allocating resources to deliver in the most efficient manner.
smi believes that effective businesses build strong customer relationships over three dimensions:
Internal Customers -
are the people & functions within your organisation that must work together to achieve common goals in delivering your products and services.
Business Customers -
are the suppliers, distributors, channel partners and retailers who supply inputs to your business and help facilitate the sale of your products & services.
End Customers -
are the people who make the purchase decision and buy what best satisfies their needs. Quite simply, they are the reason you exist.
smi continues to evolve a comprehensive suite of consulting & service products that address the unique dynamics at each level.
Mission
smi is dedicated to helping its clients maximise the value of their business relationships by optimising customer alignment.
Nick Bez presents at Intactix World Tour in Sydney & Melbourne.
CONSUMERvision.com in final prototype user testing.