A new insight into consumers and categories

ConsumerVISION is a powerful research program that links the vision of the consumer to a vision of the category.

It integrates traditional qualitative & quantitative methodologies with advanced observation techniques.

ConsumerVISION allows direct observations of actual consumer decisions ‘in situ’ and allows comparison of:

Many times the results are poles apart. The clear implication is that consumers often do not have top of mind awareness of their actions. Probing questions outside of the shopping environment often add biases that lead to erroneous conclusions.

This flows through poor quality data from which to base fundamental consumer decisions.

ConsumerVISION is different.

CV projects capture hundreds of hours of direct consumer behaviour footage from which to analyse a variety of customer issues.

Does your current research tell you:

Not only can ConsumerVISION answer these and a host of other critical POS questions, when applied across channels. CV delivers unparalleled customer profiling capabilities.

While collecting data is important, delivering meaningful and actionable analysis is the key to any research project.

ConsumerVISION prides itself on its targeted approach to delivering value in its solutions that make sense in the modern retail environment.

CV is a collaboration between smi, and Decision Australia, a Sydney based consultancy specialsing in advanced analytical decision theory. The complimentary skill sets and practical experience of the two firms provide clients with a level of sophistication and analysis unmatched in in-store consumer research in Australia.

Contact smi to unlock the power of in-store research with ConsumerVISION.