Excerpt of presentation by Nick Bez

updated on: 11 Nov 1999

Trade marketing must raise its level of visibility within the company and with its trade partners in order to be effective.

Used effectively, trade marketing is a key internal driver in strengthening the relationship between trade partners.

The profession must embrace a co-operative approach, that fosters mutual objective setting and strategic alignment.

This type of partnering is happening now. If your company is not embracing this change, beware:

YOUR COMPETITOR'S ARE

The presentation outlines the paradigm shifts in the industry, introduces the Relationship Maturity Curve and discusses the need for trade marketers and space management professionals to be more proactive in their approach.

A full version in Powerpoint is available by contacting smi